Parisian sneaker brand turns to blockchain to get off on the right foot

Katie McDonaldJune 13, 2019
IMG_Satoshi_1


Satoshi Studio has created a range of sneakers authenticated by blockchain, a move it says will mark the first time a pair of shoes will be certified on the Ethereum blockchain.

The French brand was founded in 2018 and its first sneaker The Satoshi_one, named after Satoshi Nakamoto, will feature full grain leather as well as embedded gold or silver 0.00000001 embellishments representing the smallest unit of Bitcoin.

“Satoshi_one can outreach a large and young population by being a really cool product and a great use case for blockchain. Great design simplifies a complicated world,” said Satoshi Studio CEO Nicolas Romero.

The sneakers are currently produced in Portugal and the Ethereum blockchain will be used to certify that the sneakers are unique, with each pair containing a pre-configured NFC (near-field communication) chip.

To deliver new products, Satoshi Studio will launch several crowdfunding campaigns each year, with its latest on June 18 via Indiegogo.

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