Louis Vuitton, Dior explore blockchain to authenticate products

Luxury brand Louis Vuitton is turning to blockchain to weed out fake copycats once and for all.

The brand’s AURA platform is built on Quorum, a version of Ethereum that is permission based, and will be used to track and authenticate luxury items.

When AURA goes live it will track Christian Dior items in addition to Louis Vuitton products, with the plan to extend to an addition 60 luxury labels.

Read the full story on Ethereum World News.