The Juventus Football Club in Turin, Italy has teamed up with blockchain-based fan engagement platform Socios.com to launch its own global fan token.
The 121-year old football club is aiming to release the fan token as early as Q1 2019, which will be tradeable against the Socios.com platform’s native token.
The fan tokens will enable further club engagement with the public through a mobile voting and polling platform.
Juventus co-chief revenue officer Giorgio Ricci said the club took a proactive approach when it came to new technologies.
“Together with Socios.com we believe we can offer new opportunities to our worldwide fan base to engage in a cutting-edge way with their favourite club,” Mr Ricci said.
Socios.com CEO and founder Alexandre Dreyfus said long-term he hoped to onboard more than 50 football clubs on the platform.